QUBE's owner, Warner-Amex Satellite Entertainment, eventually sold Nickelodeon, along with its sister networks MTV and VH1, to Viacom in 1986. The network was initially commercial-free and remained without advertising until 1984. The channel, now named Nickelodeon, launched to a new countrywide audience on April 1, 1979, with Pinwheel as its inaugural program. Pinwheel performed well with QUBE subscribers, and Horner sought to expand her program into a full channel on national television. QUBE's Channel C-3 aired Pinwheel, an educational show developed by Vivian Horner. The channel was first tested in 1977 as part of QUBE, an early cable television system broadcast locally in Columbus, Ohio. Its programming is primarily aimed at children aged 2–17, while some of its program blocks target a broader family audience. It is owned by Paramount Global through its media networks division and is based in New York City. Nickelodeon (often shortened to Nick) is an American pay television channel which was first tested on December 1, 1977, until it eventually launched on April 1, 1979, as the first cable channel for children. December 1, 1977 44 years ago ( ) (as QUBE's C-3 channel)Īpril 1, 1979 42 years ago ( ) (as Nickelodeon)
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